Work

Select Video Projects

Video direction and production is a huge part of
any project I undertake, so I've compiled some
of my recent favorites

Serengeti Eyewear

As part of a global restructure we were tasked with reinventing and remodeling this iconic brand. The result was a warmer, hipper and ultimately more contemporary brand voice.

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POST Beverly Hills

POST is a first-of-its-kind, bespoke, long-term-stay hospitality company that will serve discerning business travelers who are looking to post up

and stay awhile.

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SPY: Beyond The Frame

Every new campaign launch is an opportunity to take big swings and truly separate from the pack. For the "Beyond The Frame" campaign I hired a unicorn behind the lens and took out the pen and paper to create the handmade design framework.

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Puma Running: Playbook

A brand playbook is necessary for any company embarking on a new path. When Puma made the decision to inject fresh energy into their running program, the process started by pulling their look and feel into an entirely updated and

contemporary framework.

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SPY: Brand Book

This legendary action sports brand was in dire need
of a makeover, so we started at square one:
create a dynamic brand book that would set the tone.

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SPY: Beyond Control

In the company's first, new iteration in years, we were challenged with maintaining hard-earned brand DNA while putting a new spin on the marketing creative. We landed on a visual system that set the guide points for years to come.

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SPY: Happy Lens

To date, the global marketing campaign for SPY Optic's Happy Lens technology remains the brand's biggest swing and its greatest success. Blending first-of-its-kind products with influential athletes, and some good-hearted irreverence, is always a good time.

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Crosstown: Ryan Burch

Ryan Burch was part of a select group of makers, innovators and influencers who helped bring
the Crosstown story to life with pure authenticity.

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Crosstown: Ray Barbee

Ray Barbee was a perfect addition to the Crosstown team. As a legendary skateboarder and burgeoning musician, we were able to draw on his influence in both realms to deliver a captivating design story that embodied the Crosstown aesthetic.

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SUPERbrand

SUPERbrand had a great product and innovative business model, but needed an identity. From designing their logo to building the apparel segment of their business, this was truly an all-encompassing creative dream-come-true.

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DC Shoes

Driving the art direction for DC Shoes was a perfect opportunity to combine my love for all of the creative aspects of the activities and subcultures that
defined my life up to that point.

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The Girl Skateboard Co.

It's hard to identify a company with more influence and impact in the world of skateboarding and design than Girl Skateboards. 30 years in the game and they're still setting trends.

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